Taking a look at another week of news and headlines from Cupertino, this week’s Apple Loop includes amazing iPhone performance, amazing iPhone 14 price, always-on iOS screen leaks, MacBook Pro questions, iPad OS delays, Apple ads expansion, and Apple’s Apple. Silicon movement.
The Apple Loop is here to remind you of some of the many discussions that have taken place about Apple over the past seven days (and you can read the weekly summary of Android news here on Forbes).
iPhone 14 lineup to boost performance
While the upcoming iPhones may not have any groundbreaking features — they’ll feel like “S” updates with each reveal — Apple appears poised to raise the bar for performance on the phones. The latest details about the low-end iPhone 14 models suggest that the modem has been reworked to offer a faster phone:
“… Apple has redesigned the internals of the iPhone 14 and iPhone 14 Max and will be supplying them with a new Qualcomm X65 modem. The former is usually done to improve heat buildup, allowing the chips to run faster for longer. The latter is expected to be up to 30% faster % than its predecessor, the X60, with the addition of global support for mmWave – the faster 5G. The leaker ends by saying “etc,” noting that Apple has made further improvements elsewhere.”
iPhone price freeze
The iPhone looks set to challenge the competition in another way this fall. With prices rising across the board from suppliers and subcontractors, Apple is looking to keep the entry-level iPhone price in 2023 at the same level as the 2022 model:
“…Apple’s decision was based on the ‘stagnation of the global mobile phone market and declining demand … so the price of the base model was frozen despite some price-increasing factors.’” These factors have been detailed by other leakers, and include a component price increase due to shortages and Apple’s upgrade of several key items in the iPhone 14 lineup. Most notably, LG Innotek’s all-new front-facing camera module, which the leaks claim is three times the price of its predecessor.
Apple Leaks iPhone Always On Screen
Close inspection of source code from Apple’s xCode developer environment revealed the settings and sample code that should allow iOS to deliver an always-on experience. This does not guarantee the appearance of the gadget in the iPhone 14 family, but it increases the likelihood of its appearance.
Spotted by rhogelleimAn iOS developer, it appears that the fourth beta of Xcode 14 includes an example of what Always on Display might look like for an iPhone. As shown below in the screenshot, iPhone will appear dark and gray on screen when Always on Display is turned on. “The developer notes that the widget (of Tim Cook’s face) is usually full color, but the SwiftUI preview removes all colors from the image when this potential feature is activated”
(ROGLEM via iMore).
MacBook Pro interrogation
Every time something seems to suggest that the 13-inch MacBook Pro might be a good idea, reality knocks on the door. Even with a $200 discount just weeks after its launch, the M2-powered laptop still feels isolated from the rest of Apple’s macOS wallet. I took a look at the medium where the MacBook Pro commented:
“Apple has kept this consumer-focused MacBook Pro for at least another two years, sitting awkwardly between the consumer MacBook Air and the professional MacBook Pro. It should deliver more performance than the MacBook Air thanks to the active cooling of the M2 chipset, but it doesn’t. It’s still less than the M1 Pro and M1 Max in the 14-inch and 16-inch MacBook Pro models from 2021. It should offer better value for money than the larger MacBook pro models, but it’s the MacBook Air that carries the new design touches and touches, not the MacBook Younger Pro.”
iPadOS update delayed
Focusing on the iPad and driving it toward more mobile computing, iPadOS continues to expand and accommodate needed changes. This year’s update is a few weeks behind schedule… Expect it along with the macOS release in October instead of the iOS release in September:
“It’s not uncommon for macOS to follow a few weeks after iOS, but iPad software has always been updated on the same schedule as its sibling iPhone. Since iPadOS split from iOS in 2019, the two operating systems have arrived on the same day. [Bloomberg’s Mark] Gurman says all of Apple’s software updates are a little behind schedule this year (public beta releases launched a little later than usual, for example), but not significantly. “
Apple prepares to expand ads
It looks like Apple is poised to expand its ad delivery ecosystem with a new batch of hiring that suggests it’s working on a demand-side platform to show ads across Apple properties. This would likely target areas such as App Store ads, in the News and Stocks app, and likely target live broadcasts and media events (such as Friday night baseball:
“DSP is a statement of intent for any advertising business — not to mention a company like Apple, which has grown exponentially on the back of its decision to make it difficult for companies to grow their activities within its own ecosystem. In fact, DSP is an essential part of any company’s suite of advertising technologies Creatives to win more media dollars. It’s technology, or more specifically software, that allows marketers to advertise with the help of automation. Automating the process is important because it means that marketers can set up and manage campaigns with relative ease. In return, they are likely to spend more.”
(Digiday via 9to5Mac).
In the transition from Intel to Apple Silicon, Apple’s Rosetta software allowed x86-based applications to continue to operate in the belief that developers would move to the ARM-based chipset in time. Microsoft’s popular Teams app made that leap this week:
“We are rolling out a global, production-grade binary version of Teams, which means it will run locally on the entire Mac suite, including those with Apple silicon. For Mac users, this means a significant increase in performance, ensuring efficient use of device resources and the Teams experience. Enhanced even when using multiple high-resolution monitors during calls or meetings.”
The Apple Loop brings you seven-day special events every weekend here at Forbes. Don’t forget to follow me so you don’t miss any coverage in the future. Last week’s Apple Loop can be read here, or this week’s edition of Loop’s sister column, Android Circuit, is also available on Forbes.
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