Apple Store customers in Paris, Berlin, and London shopping for a new iPhone were recently presented with a unique and creative surprise when they saw an AirDrop message appear on the devices that aimed to convince them to purchase a refurbished ‌iPhone‌ instead of a completely new model .

The ad campaign by Back Market, a website that specializes in selling refurbished consumer electronics, consisted of sending an AirDrop message to iPhones on display in Apple’s retail store that led to a webpage that promotes refurbished devices.

“Quick! Security isn’t looking… It’s time to go refurbished with a cheaper and greener model,” the webpage read. “Did you know this ‌iPhone‌ is available in white, black, blue, and greener?” it added.

Back Market offers a wide range of refurbished devices for sale. Back Market offers a wide range of refurbished devices for sale, with prices varying depending on model and condition. Back Market says that a “refurbished phone represents 176 lbs off of our collective carbon footprint. Manufacturing a new smartphone produces about 191 lbs of CO2e. Refurbishing? Just 15 lbs. Lose the weight: no extra effort, just extra savings.”

Apple does have its own refurbished program, but unlike Back Market, it’s only currently offering the iPhone 11 Pro from three years ago for $919.

Related Stories

Apple Begins Selling Refurbished iPhone 12 and iPhone 12 Pro Models

Apple today began selling certified refurbished iPhone 12 and iPhone 12 Pro models in the United States for the first time since the devices were released in late 2020. In the United States, only the 6.1-inch iPhone 12 and iPhone 12 Pro models are available refurbished right now, with no iPhone 12 mini or iPhone 12 Pro Max models to choose from at this time. A variety of colors and storage…

Apple Begins Selling Refurbished iPhones in Canada

Apple has begun selling iPhones on its Certified Refurbished online store in Canada, offering residents in the country a more affordable way to purchase iPhones from Apple online. Apple has been selling different refurbished iPhone models in the United States online since 2016. While Apple has long offered iPads and Macs in its Canadian refurbished store, this is the first time customers in…

Apple Now Selling Refurbished M1 Pro and M1 Max MacBook Pro Models

Apple today began offering refurbished versions of the 14 and 16-inch MacBook Pro models that are equipped with M1 Pro and M1 Max chips. This is the first time that these Macs have been available with a refurbished discount since their 2021 launch. Apple has a range of different machines and configurations available, with several M1 Pro options and a few higher-end M1 Max MacBook Pros. An ent…

Apple Starts Selling Refurbished 24-Inch M1 iMacs in the UK

Refurbished 24-inch M1 iMac models are now available from Apple’s refurbished store in the UK, just a few months after the first machines launched in April. Right now, Apple has one 24-inch iMac available in a pink color, which was first spotted by 9to5Mac. The machine features an 8-core CPU, 7-core GPU, and 256GB SSD and it is priced at £1,059, a £190.00 savings over the standard £1,249…

Apple Begins Selling Refurbished 8th-Generation iPad Starting at $279

Apple this week began selling refurbished 8th-generation iPad models through its online store in the United States for the first time since the device was released last year. As usual, the refurbished models are discounted by approximately 15% compared to brand new models, with pricing starting at $279 for the 32GB model versus $329 new. Apple says its certified refurbished iPad models are…

Apple Restocks Refurbished iPhone 8 as Lowest-Priced iPhone It Sells

For the first time in a while, Apple has started selling a refurbished iPhone 8 model for $359 through its online store in the United States. For the time being, this is now the cheapest iPhone model that can be purchased directly from Apple, but the device is nearly four and a half years old and we strongly recommend considering the second-generation iPhone SE at this price range. Released…

Apple Now Selling Refurbished 24-Inch M1 iMacs in the United States

Apple this evening began offering refurbished versions of the 24-inch M1 iMac in its US online store, one day after starting to sell refurbished M1 iMacs in the UK. Apple has over a dozen M1 iMacs available at the current time, and this is the first time the M1 iMacs have been available through the refurbished store in the US since the machines launched in April. The entry-level model …

Popular Stories

Top Stories: MagSafe Battery Pack Update, iPhone 14 Rumors, and More

This week saw a good mix of Apple news and rumors, including an update for Apple’s MagSafe Battery Pack that will let you charge your iPhone more quickly while on the go and some fresh iPhone 14 lineup rumors. Other topics included Samsung’s new M8 display as a competitor to Apple’s Studio Display, a fresh round of operating system betas, and more, so read on below for all of the details! …

Sony WH-1000XM5 Headphones Leak Reveals New Design, Enhanced ANC, and Battery Life

Details of Sony’s next-generation WH-1000XM5 headphones have been leaked, revealing a new design and more advanced specifications compared to the company’s current premium offering. When it comes to wireless noise-cancelling audio, Sony’s existing flagship WH-1000MX4 headphones are among the best on the market and arguably the biggest rival of AirPods Max, so what Sony has next up its sleeve…

iPhone 14 Lineup Color Options to Include All-New Purple Shade, Sketchy Rumor Claims

The iPhone 14 lineup will be available in a refreshed lineup of color options, including an all-new purple color, and feature a new True Tone flash design, according to a sketchy rumor shared by an unverified source (via AppleTrack). The post, which has since been deleted, comes from an unverified source on a Chinese social media site Weibo and claimed to reveal the full range of color options …

Samsung’s New 32-Inch ‘M8’ Display vs. Apple’s Studio Display

Samsung recently introduced the M8, a new 32-inch 4K display that’s priced at $700, making it less than half as expensive as the Studio Display from Apple. We picked up one of the displays and thought we’d compare it to the Studio Display in our latest YouTube video to see how it performs and whether you can save some money by going with a cheaper option. Subscribe to the MacRumors YouTube …

Anker’s New 100W GaN Charger Features Three USB Ports, 34% Smaller Size Than Apple’s 96W Charger

Originally announced at CES back in January, the US version of Anker’s highly anticipated 736 USB charger is now available through Amazon for $75.99 in black/silver. Using Anker’s GaN II technology, the 100-watt 736 charger is 34% smaller than Apple’s 96-watt charger, yet offers the flexibility of three USB ports to charge multiple devices when needed. The 736 includes two USB-C ports…

Apple Now Selling Two New HidrateSpark Smart Water Bottles With Apple Health Integration

Two new smart water bottles from HidrateSpark are now being sold in Apple’s online and retail stores, allowing users to automatically track their water intake and sync it to Apple Health. The $80 HidrateSpark PRO STEEL, available in silver or black, is a vacuum-insulated 32-ounce water bottle with both chug and straw lids and an LED puck at the base that lights up in customizable colors and…

MagSafe Battery Pack Owners Get Unexpected Upgrade

Apple has significantly boosted the charging speed of the MagSafe Battery Pack via a firmware update, offering enhanced functionality, even for users who already own the accessory. Apple’s latest firmware update for the MagSafe Battery Pack, released last week, enables 7.5W charging on the go, up from the previous limit of 5W that has been a subject of discontentment for some users. When…

Google’s Unreleased Pixel Watch Leaks After Being Left Behind in a Restaurant

The “Pixel Watch,” Google’s first flagship smartwatch aimed to become a competitor for the Apple Watch, has leaked online after a Google employee who had access to the unreleased watch apparently left it behind at a bar. The images were shared with Android Central, which stated at the time that it had received the pictures from a source who had found the watch at a restaurant. Thanks to a Red…