BBTV enters into an agreement with the first Hispanic mixed martial arts franchise Combate Global to provide comprehensive content management solutions
Vancouver, British ColumbiaAnd the November 9, 2022 /PRNewswire/ – BBTV Holdings Inc. (TSX: BBTV) (OTCQX: BBTVF) (Frankfurt: 64V) (“BBTV” or “the Company”), the leading monetization company dedicated to helping creators achieve greater success, today announced that it has entered into an agreement to provide comprehensive content management solutions for Hispanic mixed martial arts. (MMA) Sports Franchise, Combate Global.
- As part of BBTV’s extended content management solutions, BBTV will provide Combate Global solutions with rights management, channel management and YouTube content development.
- The agreement further expands on Combate Global’s ever-growing digital strategy, following the presentation of the recently announced MMA sports franchise competition titled “Combate Global Exclusivo” on TelevisaUnivision’s ViX + OTT subscription platform.
- Content management is a key and growing component of BBTV’s Plus Solutions and continues to represent one of the company’s key growth areas and highest gross margins, and the agreement continues BBTV’s momentum in the sports field following the signing of The Harlem Globetrotters in September.
“MMA is a huge and growing part of the sports entertainment culture, and we are excited to be working with Combate as a truly forward-thinking organization when it comes to their digital strategy,” commented “MMA.” Louis Paul, Director of Strategy, BBTV. “The partnership between BBTV and Combate demonstrates a clear alignment between their goals and the overall value of BBTV solutions for media companies. Organizations that truly aspire to succeed in the digital space need to think about a holistic approach, and BBTV is a perfect fit for forward-thinking gamers looking to truly thrive in this. The new world of entertainment.
With MMA quickly becoming the second sport after football for Spanish speaking audiences around the world, Combate Global includes reality TV programming, live events and mobile programming. It is the only MMA feature that is regularly broadcast on broadcast television in both the United States and MexicoAlso available in more than 70 countries around the world EuropeAnd the Africa And in other places around the world.
“Combate Global has the smallest US television audience of any MMA sports franchise, and this agreement with BBTV is an important step forward for us as we develop our digital marketing strategy to reach even more young MMA fans,” said Campbell McLaren. CEO of Combate Global. “These fans have been largely responsible for the sport’s remarkable growth in recent years, which has helped make MMA one of only three sports, along with basketball and soccer, that attract Generation Z fans.”
For more information, please visit the website www.bbtv.com.
BBTV is a global media and technology company headquartered in Vancouver, Canada. The company’s mission is to help content creators become more successful. BBTV delivers comprehensive, end-to-end solutions to drive viewership and increase revenue backed by its innovative technology, while allowing creators to focus on their core competency – content creation, with content creators ranging from individuals to global media brands. in January 2022BBTV ranked 4th in terms of premium monthly viewers among digital platforms with over 600 million views globally, who consumed more than 35 billion minutes of video content. . (www.bbtv.com)
 Calculations and rankings made by BBTV based on data from “Top 12 Countries = January 2022 comScore Video Metrix Media Trend – Multi-Platform – Top 100 Video Properties Report”; The top 12 countries represent about 50% of the digital world’s population.
About Combat Global
Combate Global, formerly “Combate Americas”, is the premier Hispanic mixed martial arts (MMA) sports franchise, quickly becoming the number one sport after football for Spanish-speaking audiences around the world. It is the only MMA feature that is regularly broadcast on broadcast television in both the United States (Univision) and Mexico (Televisa). In 2021, Combate Global partnered with CBS Sports to distribute its live English-language shows in the US on Paramount+, and in 2022, the company partnered with Eurosport for direct distribution in the United States. Spainas well as with the RMC Sport in France. The company’s programming is available in more than 70 countries in EuropeAnd the Africa And in other places around the world.
For more information, please contact:
Media Relations [email protected]
Investor Relations: [email protected]
Source: BBTV Holdings Inc.
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