Cavelo removed all entry barriers for partners to ensure a frictionless experience.
Cavelo, the data security solutions provider, has launched its first channel partner program.
In addition, Cavelo has appointed Kris Shoemaker, previously with Scale Computing, as head of channel sales. He was regional sales manager at Scale Computing.
The Cavelo partner program includes referral, reseller, technology and MSP partners. Cavelo partners can operate as any or all partner types depending on customer consumption preferences.
In addition, all partners benefit from the program’s “aggressive” sales margins. They’re also gaining additional IT consulting opportunities, marketing support, education and seller incentives.
Providing Data Security to SMBs, SMEs
“I’d previously worked with Cavelo’s founder, (James Mignacca, Cavelo’s CEO), at another successful security SaaS company,” Shoemaker said. “Cavelo introduces a unique approach to giving SMB/SME organizations an easy and affordable way to have visibility to their important data, where it resides in their network, and the potential risk and liability that surrounds it. IT security is a growing field. And every company is looking for ways to create and automate a strategy that drives practical remediation tasks and improves the effectiveness of the block and tackle tools they chose to deploy. I’ve been in the reseller and OEM/vendor space for 18 years at this point and understand how to navigate partner empowerment and success. All the partner feedback we’ve received so far on the Cavelo platform has been extremely positive and that’s because it fills a lot of holes at a price every and any customer can afford.”
Cavelo has worked with partners prior to the program launch, he said. However, the company is introducing the channel program to expand its market coverage and offer more customers its data security solution.
“Most companies like ours would wait before pivoting to a channel-based go-to-market (GTM) approach,” Shoemaker said. “Today, we’re a channel-forward company. However, by next year, we aim to be a channel-only business. We believe there is a massive need for simple and cost-effective solutions like ours in the market based on the feedback we’ve received. By going to market via partners, we can cast a wider net by having our partners evangelize the benefits of our solution, which supports Cavelo’s broader growth strategy.”
Partner Input Incorporated in New Program
Cavelo worked with a handful of partners to ensure its platform includes customers’ the most frequently requested items, Shoemaker said.
“We also crafted our partner portal and statistical analysis system (SAS) management user interface (UI) around MSP multitenant management,” he said.
Cavelo removed all entry barriers for partners to ensure a frictionless experience, Shoemaker said.
Cavelo designed its platform was designed to bring several key data security functions together, Shoemaker said. Those include data discovery, data classification, software asset inventory and risk, vulnerability and liability analysis.
“Most organizations don’t have all of these,” he said. “And if they do have any, they operate as separate data silos. The Cavelo platform unifies these functions and layers the information together. [That] drives intelligent outcomes of easy-to-action items for IT admins and MSPs acting on a company’s behalf.”
Additionally, the platform scans continuously or on a schedule of the MSPs choosing, Shoemaker said.
“This creates data trending insights over time, and allows our policy and alerting framework to flag unauthorized data movement in near real-time that can be actioned to reduce risk,” he said. “This is all to achieve a more mature IT security posture.”
Mignacca said the partner program makes the Cavelo platform available to a broad spectrum of partners. They can then deliver greater value and strengthened cybersecurity to their customers.