Glaxon partners with Noritas, biotech leader in artificial intelligence, to launch ‘Anomaly’ initiative
Sports nutrition brand Glaxon has launched a revolutionary new supplement called Anomaly, in partnership with Nuritas to use advanced artificial intelligence to unlock ingredients from nature in the form of powerful peptides.
The industry-leading botanical supplement will provide a wide range of benefits to a very diverse consumer base who may need an additional boost in muscle health – from sports enthusiasts to postmenopausal women – including an increase in muscle performance, muscle recovery and muscle fatigue.
Anomaly is the first consumer product on the market to incorporate Nuritas’ revolutionary PeptiStrong formula, which, unlike other supplements, makes it possible to fully understand the exact benefit of the ingredient. PeptiStrong is derived from a peptide that was unlocked in a bean and discovered by Nuritas’ unique AI platform, which has learned to “speak the language of life” to launch effective solutions using the world’s largest peptide knowledge database.
Dr. Nora Khalidi, CEO and founder of Nuritas, commented: “The nutritional supplement market in particular presents a unique challenge and opportunity for us because we have reached a point where most people in developed countries are now getting enough protein, yet still struggle with problems. Different Muscle We’ve pushed the current diet and supplements to their limits. The only way to further improve is with something completely revolutionary and that’s where we come in. We’ve gone beyond nutrition and created a whole new class of smart peptides from nature that can increase the Effectiveness of existing products.
The Nuritas AI platform provides the ability to launch effective plant-based solutions for a myriad of health problems, with a success rate of up to 1,200 times compared to traditional R&D, in 80% less time. Noritas Precision PeptiStrong ingredient takes sports nutrition beyond nutrition. The muscle building, anti-muscle atrophy and its anti-inflammatory properties solve consumers’ problems when restricting calories, following a vegan diet or undergoing highly demanding training sessions.
“People’s minds are kind of blown. The Athletes app absolutely works. People are starting to use it in many ways, mostly bodybuilders showing prep and wanting to maintain their muscle gains, yet others have used it to increase mass or strength and still get results” . said Joey Savage, chief scientific officer, Zero Day Nutrition, Glaxon’s parent company. Nuritas is the innovation partner of many American companies – including Nestle, Mars, Sumitomo Corporation and Pharmavite – with a mission to help them develop safer, greener products that take natural efficiency to a new level.
“At a time when consumer demand for naturally derived ingredients is rising, we are excited to be working with a beloved brand like Glaxon to bring PeptiStrong to people from all walks of life,” added Dr. Khalidi. “The benefit of the Nuritas platform is that we can accelerate the discovery of peptides in plant foods that can provide tangible health benefits to consumers, allowing our partners to change the rules of the game in their fields. The speed with which we have been able to undergo clinical research and bring the product to market is a testament to our technology and team From world-class scientists, we are excited to continue innovating with new partners from across nutrition, nutritional supplementation, beauty and pet health.”
Nuritas has recently ramped up its expansion from its original base in Dublin, Ireland, to the US market, including the recent announcement that it will build its North American headquarters near Yale, Connecticut, and the creation of a global team of senior market leadership, including CEO and founder Nora Khalidi. Americas President Rizwan Khan, CSO Henri Molhuizen and CHRO Sean McGrath.
Anomaly retails for $89.99 and is available across the Glaxon and GNC websites and in GNC stores across the United States.
What if the future of smart components existed but remained hidden away from science? Leading in life sciences and artificial intelligence, Nuritas and Nuritas MagnifierNπΦ allow us to identify, unlock, clinically test and patent peptides; Transforming them into powerful and precise ingredients that elevate the natural potency. We want to empower people to live healthier lives, naturally by making our everyday products healthier, safer, greener and more effective – from what we eat, to what we apply to our skin, down to what we feed to our livestock. By translating nature’s wisdom into innovation, together we can change the lives of billions.
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