How AR and VR are transforming the automotive industry |

How AR and VR are transforming the automotive industry |

The entire overall process of automobiles, including design, production, sales and even marketing, will be greatly influenced by augmented reality and virtual reality technology. Arun Krishnamurthi, Managing Director and CEO of Axiscades Technologies Ltd. How this transformation is actually taking place and how it will be implemented in the future.

Luxury cars have always had an advantage in future technologies, which are mainly used in the American and European car markets. However, with the introduction of 5G, which allows high speed data transmission with low latency, and government support, the adoption of augmented reality and virtual reality is accelerating at great speeds in a world where smartphone and internet penetration has been extremely difficult. high due to the epidemic.

Maintenance work

If you’re not a motorist, chances are the idea of ​​servicing a car can make you shiver, and even changing your own oil can seem like a huge feat to achieve. Augmented reality can greatly relieve this stress. When a check light on the dashboard flashes, the typical driver response is to call the mechanic. However, augmented reality allowed the car owner to scan the barcode shown on the dashboard and receive an explanation of what exactly went wrong.

Technologies such as interactive manuals with step-by-step instructions and video help eliminate the need to refer to and understand the owner’s manual. Augmented reality can also be used as apps or virtual assistants that help with basic troubleshooting. Any major auto manufacturer can remotely transmit precise visual instructions to field technicians using augmented reality glasses, saving cost and time.

See more: How car brands can map the consumer journey in the new digital age


The automotive industry is constantly looking for engineers and a workforce with the right skills. The use of virtual reality tools and simulators can be very effective to deliver appropriate professional training that is more efficient, helps learners retain more knowledge, and creates a safer training environment.

For example, if virtual reality is used to train operators, the need for expensive backup machines will be removed. They gain knowledge on how to repair vehicles without having to remove actual parts simply by using simulations instead. The automotive market use of augmented reality and virtual reality in training is expected to grow at the highest compound annual growth rate (CAGR) compared to other applications.

Virtual Galleries

Most customers had difficulty visiting a car showroom with few models, colors, and additional feature options. This issue is addressed by a digital showroom, which integrates realistic 3D visualizations of the vehicle and enables customers to interact with it through both physical and virtual models. Using AR and VR makes even the internal or external customization and upgrade process so simple that it feels like designing an avatar in a game. Your clients can see the changes they make to their interior and exterior designs in real time and make adjustments as they choose, allowing them to make decisions more quickly and easily.

All you need is something as simple as a smartphone AR app to do everything from picking a car color and wheel design to taking a test drive from the comfort of your own home. In addition to promoting faster sales conversion, this gives customers a better experience and enables them to participate in the design process to some extent.

Smarter and Safer Vehicles

Customers are looking for better safety features and navigation aids to reduce the possibility of human error, making intelligent design one of the absolute requirements of any modern vehicle. The development of innovative smart accessories such as the AR-enhanced rear-view mirror that can identify a blind-spot threat and reflect live video of it into the rear-view mirror and the system of mirror-embedded cameras that can create an unobstructed panoramic view of everything behind the vehicle is a major innovation in this field.

Additionally, AR takes advantage of HUDS (Heads Up Display) to provide traffic information, navigation support, weather data, and vital performance alerts. To read the instrument cluster (such as GPS navigation), even for a few seconds, you need to take your eyes off the road, which can lead to a dangerous situation. The Head-Up Display (HUD) shows exactly the information you need – right in front of your eyes, right on the windshield in the driver’s field of view. Automakers are currently developing sensors that can transmit real-time data about a vehicle’s condition and environmental elements, as well as HUDs for full windshields.

Moreover, new drivers can practice driving with the help of AR and VR, and only take the road after they become proficient enough. Likewise, it helps individuals who do not own a vehicle in honing their driving abilities. A large company selling people alcoholic beverages faced the consequences of drunk driving through the use of virtual reality.

Design and Modeling

A large US automaker is using virtual reality to see the car from the perspective of people who are shorter or taller than average, allowing them to understand different perspectives and design appropriately. And this is just one example of how manufacturers are using augmented reality and virtual reality. Designers can evaluate different design options and make adjustments with appropriate AR image overlay projectors on actual car models. They can also use augmented reality to set up a collaborative work that is visible to all participants and incorporate changes during the discussion.

The bench test has an alternative method thanks to VR. Electric vehicle (EV) makers benefit from virtual prototypes because they can fully test a new vehicle’s electronic system without relying on real hardware. They built a digital twin of cars, allowing them to experiment with design while lowering development costs.

See more: Not your traditional car: The benefits of digital transformation of cars


The automotive industry is a dynamic industry based on precision. A simple mistake here leads to huge losses. Augmented reality is used to make car assembly more efficient. Workers on the assembly line receive the necessary technical instructions and data on the screen of the augmented reality glasses, allowing them to quickly review documents without being distracted from their operations.

Wearables provide critical information right in front of your eyes, inside the facility and on top of the equipment, assist you in selecting the right parts and tools and provide live advice backed by step-by-step audio-visual instructions superimposed on top of the actual equipment. Thus, increasing convenience for those working on assembly lines, speeding up the assembly process, and reducing human error. This method can increase the accuracy to 96%, and the work can become 30% faster.

The global augmented reality and virtual reality ecosystem in the automotive industry was valued at $195.7 million in 2018 and is expected to rise to $1.216.0 million by 2023, at a whopping 41.8% compound annual growth rate (CAGR). It’s safe to say the auto industry is putting the pedal on the metal when it comes to technological innovations.

What trends do you anticipate as AR and VR capabilities evolve in the automotive industry? Share with us on FacebookAnd the TwitterAnd the LinkedIn.

Image source: Shutterstock

More about augmented reality and virtual reality

#transforming #automotive #industry

Leave a Comment

Your email address will not be published. Required fields are marked *