ILoveBoobies Cycling for Desert Dash
ILoveBoobies, a local charitable organization that advocates for cancer awareness through educational tools, early detection services and support, will field an all-women team for next month’s Nedbank Desert Dash, which will take place December 9-10 on Windhoek and Swakopmund routes.
Nedbank Namibia is the largest contributor to the local cycling association and has also committed to being a partner in the charitable organization. The four-member women’s team from ILoveBoobies consists of Jana von Backstrom, Vicki Vosloo, Mimi Hogg and Jonny Peters.
The team will participate in one of the longest running single-stage mountain bike events in the world, attracting more than 900 local and international cyclists annually.
Von Backström, a passionate cyclist, shared that Nedbank Namibia sponsored the team’s entry to the race and that they would give everything they had while riding for a good cause.
“Our goal is to match entry fees with public donations to contribute to ILoveBoobies’ breast cancer early detection program that saves lives.
Breast cancer is a troubling problem, and through the power of education and awareness, the risks to the lives of our mothers, grandmothers, sisters, aunts and nieces can be drastically reduced. A little-known fact is that men get breast cancer too, while the incidence is lower, anyone with breast tissue is at risk,” said von Backstrom.
ILoveBoobies, a South African non-profit organization, has been operating in Namibia for two years, providing free breast cancer screenings to women with financial challenges.
Significant challenges for people with breast cancer include financial barriers, unequal access to care, and insufficient support. Breast cancer is the most common type of cancer and the leading cause of cancer death among women worldwide.
One in eight (13%) of all women will develop invasive breast cancer in their lifetime. Breast cancer is the most common type of cancer diagnosed among women. About 85% of breast cancers occur in women who do not have a family history of the disease. In some countries, up to 30% of women are unaware of having breast cancer.
Early detection followed by appropriate treatment is universally recognized as the most effective way to reduce breast cancer deaths. Most women diagnosed with breast cancer live in low- and middle-income countries, where most women are diagnosed in the later stages due to a variety of factors.
The ILoveBoobies screening program is funded by donations, event entries, fundraising and merchandise sales. ILoveBoobies has an online store (www.iloveboobies.co.za) that offers a variety of running, cycling and leisure items: socks, hosiery, cycling jerseys, and T-shirts.
The charity has enjoyed amazing support from the cycling community in Namibia in the past two years and hopes to see the support continue at this year’s Nedbank Desert Dash. It’s as simple as buying a pair of socks that can save a woman’s life. For every five pairs of socks the charity sells, they will screen one woman for breast cancer.
Speaking about the sponsorship, Selma Colling, Director of Communications at Nedbank Namibia said: “The Nedbank Namibia desert game has definitely become much more than a cycling event, as it has definitely gone beyond the sporting establishment, and is now an inspiration to a number of people involved in the arduous journey. across the Namib Desert for a good cause.”
Upon taking over the Desert Dash title eight years ago, Nedbank Namibia invested more than 8 million Namibian dollars.
This year, cyclists registered for the race across the three categories: men’s and women’s singles, and two- and four-person teams. Cyclists from the Netherlands, South Africa, Spain, the USA, Germany, Canada, Germany, Zimbabwe, the UK, Australia, Italy, Switzerland, Botswana, Malawi, the Democratic Republic of the Congo, France and Austria will participate in the event.
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