Inside the wild videos that made TCU the new online favorite team
John Petrie thought the first video would never see the light of day outside his office. The TCU was preparing to play Oklahoma State in a Top 15 team game that would do much to help shape the Big 12 title race.
One day early in the week, UCLA Creative Video Coordinator Petrie skipped his lunch break and started creating.
He started with a fitting soundtrack for “Crazy Frog,” a tech-inspired reuse of the Beverly Hills Cop song that caught fire on the Internet over a decade ago when paired with mascot images for a small ringtone company. (Yes, this story delves deeper into the internet rabbit hole.)
“What if I just took that song and put together a bunch of weird photos of frogs and edited them all together very weirdly without any rhyme or reason for it,” Petrie said. “It’s very abstract and free-flowing.”
He did just that, blasting quick cuts to various internet memes punctuated by a parade of pictures of frogs and videos with varying levels of reality. Once, he found himself searching on Google for “psychedelic wallpapers”. I just thought it would be funny.
After the TCU won 43-40 in double overtime, he added some shots of the TCU team celebrating in the locker room.
“We kind of encouraged him, and he kind of sounded like, ‘Really? Do you want to post this? I was like, ‘Fuck, why not? We just beat Oklahoma State. Let’s spread it.’ It definitely blew up,” said Jason Andrews, UCLA’s director of creative media for football.
Licking a frog can be dangerous to one’s health and generally frowns upon the medical community, but if the rumored effects are real, you’ll probably feel a lot more watching the end result of Petrie’s work, 54 seconds of pure joy.
– TCU Football (TCUFootball) October 16 2022
“We went from making post-game feature videos to making memes, and it was really fun,” Andrews said.
Fun is one of the new words that defined the TCU program under the direction of Sonny Dykes. The The face of the program embodies With his embrace of Hypnotoad, the character of Futurama, he first used the basketball program as a free-throw distraction. Now, it’s the unofficial mascot and symbol of the 9-0 football team’s start and hunt for the College Football’s first playoff show.
“The great thing about Coach Dykes is that he doesn’t micro measure at all. He often has no idea what we’re doing,” said Andrews, who spent four seasons with the Dykes in a similar role at SMU before following him 40 miles down the highway. 30 to TCU, he’s just a great CEO and he hires people and lets them do their job. “It makes my job and my team work so easy, because my team is so amazing and it gives us flexibility to be creative and do things like these memes.”
Combined with TCU’s marketing of “House of Duggan” logo similar to Game of Thrones To promote the star quarterback, Max Duggan helped the TCU become the Internet’s new favorite team. No one expected a confused debut after Oklahoma State’s win. No one was ready for it, not TCU fans and certainly not the internet in general.
But she raised expectations with her appearance. frog parade? Already passes. Petrie was brainstorming when someone caught him in his office taking a .5 photo of themselves.
“What are you doing?” they asked.
Petrie explained that the 0.5 image was a very wide-angle lens, but when a photo is taken near the photographer’s forehead, it makes their face look huge for a very strange effect. Petrie, a Maine native who was a creator of all 16 sports in Maine before joining Andrews’ team in Fort Worth in June, shared .5 selfies with his friends as a joke. Before long, all of the TCU’s creative staff were taking them in before they stumbled upon an idea.
“What if this week’s video is only 0.5 images?” asked an employee.
“You just mean to take a bunch of .5 players and put them together?” Petri said.
The employee said, “Yes.”
Petrie thought about it for a moment before replying: “This is actually going to work.”
Thus, gotfrogged.mov was born, with a deafening performance of Disturbed “Down With The Sickness” as the soundtrack.
– TCU Football (TCUFootball) October 23, 2022
“I know players who love them because they will always ask, ‘What’s this week’s video? And I must tell them, said Petrie, ‘I don’t know yet.’
He didn’t get the full idea of the West Virginia video until he struck a stroke of genius at the eleventh hour.
“I did it in my hotel room the night before, and it took me about an hour. It’s been an hour of looking for frogs in cowboy hats and then downloading them but then the pictures were running out so I had to know how fast I could Photoshop frog heads on cowboys.
Somehow, it worked.
– TCU Football (TCUFootball) October 29, 2022
Petrie and Andrews can’t help but laugh at the unbridled popularity of a project that Andrews doesn’t spend time working on, and Petrie barely spends one percent of his seven-day workweek during the season together. Andrews oversees all of the content, but both help produce the Carter Boys, an in-depth weekly documentary chronicling a truly special season in Funkytown that airs on ESPN-plus.
“You get all these people commenting like, ‘Hey, I’m not a fan of TCU, but I’m starting to get attracted to these people because of those. And you realize, “Well, you’re doing something right.” But at the same time, it’s kind of resentful because we do all these really nice things. “Cinema, nice stuff,” Andrews said with a laugh. “But that’s what really catches the eye.” “But it’s okay.”
Petrie dipped his toe into the mix of psychosis and cinema with his Texas Tech video celebration, thanks to a heated compromise among former Southwest Conference competitors who have renewed their in-state hatred since the TCU joined the Big 12 ten years ago.
Dwight Yoakam’s use of “1,000 Miles From Nowhere” was a lightning-bolt to modify a TCU competitor in rural West Texas, featuring a mockup of Raider Red taking a big bite of a cactus. It was, as expected, a cactus-filled video mocking the Red Raiders.
Texas Tech announced a NIL deal that offered $100 25,000 a year contracts to soccer players, but TCU recruitment coordinator Bryan Carrington ignited the match with his criticism of the deal and Tech’s efforts to help players build their brand “in the desert.” The tweet was peppered with cactus, but Texas Tech fans have repurposed the emoji by making it the program’s new unofficial icon. Even Patrick Mahomes tweeted the emoji. In the first half break of Saturday’s game, Texas Tech formed a cactus during their performance.
So the post-TCU game was a fitting rebuttal. So was an alternate video posted by Carrington from the creative department, too.
🌵⚠️ https://t.co/WyaFbpXwJy pic.twitter.com/Zu0JeGKlQo
– Brian Carrington (@CoachBC_) November 5 2022
It was a piece of brutality rarely seen in sports, pouring salt into the Red Raiders’ wounds as TCU focused on a potential future in the playoffs.
This week, Petrie has already found his inspiration. If the TCU beats Texas as a weak landing in Austin, its new video will see the light of day. It will feature the iconic redirected Longhorns logo.
Winning is fun. But the same also applies to Petrie and Andrews’ job as the Internet-facing arm of TCU’s rebuilt Dykes program that prides itself on its openness and free-lance. Why can’t the creative department do the same?
“Jason would come in and ask, ‘How did you come up with this?’” Petrie said. And I have to be like, ‘I don’t know, it’s just kind of jazzy. You just improvise.'”
“You must like it when you see people,” I wasn’t a fan of frogs until I saw this. “Oh, we’re winning fans,” said Petrie, and you realize, “Oh, we’re winning fans.”
(Photo: Matthew Pearce/Icon Sportswire via Getty Images)
#wild #videos #TCU #online #favorite #team