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Lisa Su, CEO of AMD: Genoa’s fourth generation EPYC ‘leads’ for the data center | CRN

Lisa Su, CEO of AMD: Genoa’s fourth generation EPYC ‘leads’ for the data center | CRN

Data Center News

Shane Snyder

The company’s latest high-power computing chips targeting the data center fire a direct shot across the arc of rival Intel Corp. , which dominated the x86 data center space but lost ground to AMD in recent years. “AMD has finally succeeded in achieving its goal of becoming a true data center provider,” one of the channel partners tells CRN.

AMD on Thursday officially launched its highly anticipated 4th generation EPYC processors for High Performance Computing (HPC) in the data center.

The company said the new EPYC Genoa processors promise to bring the highest performance ever offered by AMD to the data center, while increasing energy efficiency for critical workloads across cloud, enterprise and HPC needs.

The company said the new 96-core processors will boost performance and efficiency and help keep data secure with multiple layers of physical and virtual protection with twice the number of encryption keys compared to previous generations. Based on a 5nm manufacturing process, the processors will run on the latest Zen 4 computing architecture.

“Choosing the right CPU for your data center is more important than ever,” said Lisa Su, CEO and president of AMD during Thursday’s EPYC launch event. “I am proud to say that EPYC Generation 4 delivers leadership in every dimension. It is the highest performing, the most efficient, and we deliver far better performance per watt than our competitors. And what that means for enterprise and cloud data centers… translates into lower (capex) ) and lower (operating expenses) and total cost of ownership including all the performance we talked about.”

Tom Morton, senior executive director of HPC accounts at Nor-Tech based in Burnsville, Minn., said his company is seeing significant data center gains with an AMD product, referring to Nor-Tech’s recent $1 million contract to supply AMD’s third-generation processors from EPYC Milano. . The Gravitational-Wave Laser Observatory of the California Institute of Technology. “AMD has finally succeeded in achieving its goal of becoming a true data center provider,” Morton said. “As a service, Nor-Tech provides a test base of the latest Intel and AMD CPUs, Nvidia and AMD GPUs to its customers to test their code on the latest hardware to compare and contrast benchmark results. In this case, EPYC provided Caltech with best performance per dollar.”

And with the latest release of fourth-generation EPYC, Morton expects demand and competition between AMD and Intel to continue to intensify. “With Genoa (the 4th generation EPYC codename), AMD will take its next step to widen the price/performance gap over Intel,” Morton said. “In 2023, when Intel introduces Sapphire Rapids, it will also take a step forward in cores and performance. End users and researchers will benefit from this kind of competition and healthy choice.”

HPC’s next-generation product – Sapphire Rapids CPU – has experienced many delays and is now scheduled to launch in January. AMD’s fourth-generation launch includes 18 products under the EPYC umbrella, ranging from 16 cores to 96 cores at speeds up to 4.4 GHz. The new products also feature DDR5 and PCIe Gen 5 memory support for artificial intelligence (AI) and machine learning (ML) applications — some of the first chipsets to achieve this compatibility.

“We’ve built the industry’s best data center CPU roadmap, and with the fourth generation of EPYC, we’re delivering another major step forward in performance and efficiency to make the best server processor roadmap even better,” said Su. “With a significantly expanded suite of solutions on track to launch from our partner ecosystem, customers who choose 4th generation EPYC to power their data centers can improve performance, enhance their infrastructure, and lower energy costs.”

AMD recently reported that third-quarter revenue showed a decline in PC sales resulting in net income shrinking 93% to $66 million and an annual operating loss of $64 million. But the data center business remained strong, growing 45 percent year-over-year to $1.6 billion in revenue — driven by EPYC sales.

“We are confident that our leadership product portfolio, strong balance sheet, and continued growth opportunities in the data center and consolidated businesses put us in a good position to navigate current market dynamics,” Su told investors during the earnings call.



    Learn about Shane Snyder

Shane Snyder

Shane Snyder is a senior associate editor covering personal computing, mobile devices, semiconductor news, device reviews, breaking news, and live events. Shane is a veteran journalist who has worked for newspapers in Northern New York and North Carolina. He can be reached at ssnider@thechannelcompany.com.



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