McDonald’s Christmas ad for 2022 is here – and it will warm your heart
McDonald’s has unveiled this year’s Christmas ad that’s ready for the festive season—and it definitely packs an emotional punch. The ad, titled The List, focuses on young boy Alfie who is drifting a bit in creating his list for Santa.
Together with his mother, who drifts off making sure she has finished all her holiday preparations, the boy ends up creating a huge list focused on big, expensive, and flashy gifts. However, after visiting their local McDonald’s on Christmas Eve, both are reminded that the little things, like time spent with their loving family, are most important.
The ad was created by Tom Hooper, director of the Academy Award-winning movie The King’s Speech, and is set on a Becky Hill show of Yazoo’s classic “Only You.” It was first released on McDonald’s social media at midnight on Thursday (November 10).
It will be watched by moviegoers for the first time before Black Panther shows on Friday (November 11) and will be televised during I’m A Celebrity Get Me Out Of Here on ITV on Sunday (November 13). McDonald’s past Christmas ads are known for their enthusiastic and emotional stories that capture the hearts of viewers.
The 2021 iteration, powered by a festive Maple track, tells the story of Matilda, who re-acquaints with an old childhood toy, Iggy, after being reminded of it during a visit to a local McDonald’s. The new festive ad is the start of the McDonald’s Reindeer Ready campaign, which was first introduced in 2020.
The Christmas alternative menu is the focus this year, and starting November 14, there will be six unique opportunities to enhance preparation for the Christmas season through teamwork, as well as family and friends. Michelle Graham Clare, Senior Vice President and Chief Marketing Officer, McDonald’s, said: “We know this Christmas will not be the norm for many families across the UK and Ireland, so it is more important than ever that we are there to support our customers in their preparations for the The reindeer is ready.
“We are proud to launch The Alternative Christmas List, which will provide many families across the UK with free and fun activities in the lead-up to the big day, but also to support our charity partner BBC Children in Need with so many in need of cash at a time when they need it most. “. ‘I’m so excited to be working with McDonald’s again for this year’s Christmas campaign,’ Brit Award-winning songwriter and lead singer Becky Hill added.
“This year in particular, a lot of families and young people are struggling with the cost of living and I am very happy that 10p of every download is donated directly to BBC Children in Need – it is such a humility to see the work that this wonderful charity is doing. My role is to support the young people who help them.”
Just like the little kid in the ad, who is named Alfie, the goal of the campaign is to convince you and your loved ones to take a brief moment to write a list of everything you want to do together before Christmas Day. To achieve this, each week customers can log into the McDonald’s app, or head to ReindeerReady.co.uk Find out what new experience has been added to the Alternative Christmas List. Customers can download the app on Apple and Android and will have access to the following benefits:
- From 14 to 20 November Movie tickets competition
- From 21 to 27 November – Christmas cards promotion
- November 28 to December 4 – Christmas Contest – Jump (November 28-30) PJs (December 1-4)
- From 5 to 11 December – Christmas carols (5-7) + Snapchat filter (8-11)
- From 12 to 18 December AR headlights (available until December 26th)
- From December 19 to 24 – RRL (from 19 to 26) audiobook (from 19 to 25)
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