OverActive Media and Warner Music Spain expand commercial partnership agreement to enhance fan experiences
TORONTO and MADRID, Spain, November 09, 2022 (GLOBE NEWSWIRE) – OverActive Media (TSXV: OAM) (OTCQB: OAMCF) (“OverActive” or “Company”), a global sports, media and entertainment company that today’s generation of fans, has announced the renewal and expansion of their agreement With Warner Music Spain (“Warner Music”). Warner Music is part of the flagship Warner Music Group (NASDAQ: WMG) that includes artists such as Pablo Alborán, Dua Lipa and Bruno Mars.
This partnership provides the MAD Lions brand of OverActive, one of Europe’s top esports organizations, with ongoing opportunities to expand its presence across music, lifestyle and entertainment, deepening engagement with its fan base. This agreement comes on the heels of MAD Lions’ qualification for the League of Legends World Championship for the fourth year in a row. According to Esports Charts, the most watched team on the first day of the FIFA World Cup was the MAD Lions, whose matches collected more than 2.4 million hours.
“Warner Music Spain is proud to continue our relationship with OverActive to build on momentum across esports and deliver added value to our artists, MAD Lions players and fans from both worlds,” said Sergio Mendes, Head of Artist Services and Corporate Relations. , Warner Music Spain. “MAD Lions is a leading European esports company with a very loyal fan base. We look forward to amplifying the synergy between music and video games with one of the best in the business.”
The two brands originally teamed up in 2021 with a first-of-its-kind agreement in Spain that made Warner Music an industry leader, and demonstrated its commitment to esports and gaming in the country. Over the past year, they have teamed up to release the MAD Lions song and accompanying music video, “Dime si te atreves” featuring players from the MAD Lions Championship winning team LEC, bringing esports fans closer to their favorite artists with a concert ticket. Surprise and delight, connect emerging Warner Music artists to the esports community through the club’s official Spotify playlist.
“We are pleased to expand our relationship with Warner Music Spain. Their renewed commitment to our business indicates their confidence in both the MAD Lions and where esports is headed,” said Ricardo Gomez-Espo Botín, Senior Director and Head of EU Business, OverActive Media. “Having a creative partner like Warner Music Spain gives us ample scope to build on what we’ve accomplished over the past year and explore new areas going forward.”
The partnership agreement between OverActive and Warner Music continues to focus on bringing the esports and music communities together through events, unique experiences, and content creation. Both brands will work together to generate added value for fans throughout the upcoming European League of Legends season.
For more information please contact:
Leah Gaucher, Director of Public Relations and Communications, OverActive Media
Babak Pedram, Investor Relations, Virtus Advisory Group Inc.
Cautionary note regarding forward-looking information
This press release contains statements that constitute “forward-looking statements” and “forward-looking information” within the meaning of applicable securities laws (collectively, “forward-looking statements”), including statements regarding OverActive’s current plans, intentions, beliefs and expectations regarding future business activities. and operational performance. Forward-looking statements are often identified with the words “may,” “will,” “could,” “should,” “will,” “intend,” “plan,” “expect,” “believe,” “estimate,” “expect” or similar expressions and include information regarding: (a) the VALORANT team expected from OverActive; and (b) expectations of other economic, commercial and/or competitive factors.
Investors are cautioned that forward-looking statements are not based on historical facts but instead are management’s over-active expectations, estimates or expectations regarding future results or events based on management’s opinions, assumptions, and estimates that were reasonable at the date the statements were made. Although OverActive believes that the expectations reflected in such forward-looking statements are reasonable, such statements involve risks and uncertainties, and should not be relied upon unnecessarily, as unknown or unforeseen factors could have material adverse effects on results. future performance, or achievements. Hyperactivity. Among the main factors that could cause actual results to differ materially from those projected in the forward-looking statements include: changes in general economic, business and political conditions, including changes in financial markets; Changes in applicable domestic and foreign laws and regulations; compliance with extensive government regulations; risks and uncertainties associated with foreign markets; and the risk factors described in OverActive’s annual information form for the year ended December 31, 2021. These forward-looking statements may be affected by risks and uncertainties in OverActive’s business and general market conditions, including COVID-19.
If one or more of these risks or uncertainties materialize, or if the assumptions underlying the forward-looking statements prove incorrect, actual results may differ materially from those shown here as intended, planned, expected, believed, estimated or expected. Although OverActive has attempted to identify significant risks, uncertainties and factors that could cause actual results to differ materially, there may be other factors causing results not to appear as expected, estimated or intended and such changes may be material. OverActive does not intend and assume no obligation to update forward-looking statements except as required by applicable law.
About media overload
OverActive Media (TSXV: OAM) (OTCQB: OAMCF) is headquartered in Toronto, Ontario, with operations in Madrid, Spain and Berlin, Germany. OverActive’s mission is to build a global integrated company that delivers sports, media and entertainment products to today’s generation of fans with a focus on esports, video games, content creation and distribution, culture, live and online events. OverActive owns team franchises in (1) the Overwatch League, operating as the Toronto Defiant, (2) the Call of Duty League, operating as Toronto Ultra, and (3) the European League of Legends Championship (“LEC”), operating as the MAD Lions. (iv) Superliga, operating as MAD Lions Madrid, and (v) VALORANT Regional League France: Revolution, operating as MAD Lions. OverActive also operates live and online events, operates as OAM Live and maintains an active social media presence with its fans and community members, operates fan clubs, and other fan-related activities that increase the reach of its brands.
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