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Pixalate releases CTV publisher ratings; SlingTV, CBS News, and Frendly TV Top North American Charts on Roku and Amazon FireTV App Stores

Pixalate releases CTV publisher ratings; SlingTV, CBS News, and Frendly TV Top North American Charts on Roku and Amazon FireTV App Stores

Pixalate’s Publisher Trust Indexes (PTI) give advertisers a complete picture of the quality of their app inventory across multiple platforms, regions, and categories: SlingTV and CBS News among the leaders in September 2022

Palo Alto, California. And the LondonAnd the November 10 2022 /PRNewswire/- Pixelsthe market-leading platform for fraud protection, privacy and compliance analytics for Connected Television (CTV) and mobile advertising, released today September 2022 Publisher Trust Index (PTI), a global approach to measuring the quality and monthly ratings of the world’s mobile and connected TV (CTV) apps, bringing transparency to the automated advertising ecosystem.

Pixalate’s monthly PTI Report provides perspective on the quality of CTV apps that support bot advertising with rankings broken down by region, country, category and app store. The rating is based on several factors including invalid traffic (IVT), popularity, ad intensity, and interaction results.

Main results:

  • Sling TV on Roku ranked #1 in September for North AmaricaCBS News ranked second
  • Hulu drops to Roku’s slot #3 this month with a lower IVT score of 87.
  • Fire TV ranked Frndly TV app #1 in September for North AmaricaDiscover in the #2 spot
  • Hulu is still in the top three on Fire TV North America, dropping from the number one spot last month (August 2022).
  • DIRECTV dropped to 6th from 3rd place last month on Fire TV

ROKU North America, September 2022: Ranking, Application Name, and “Final Score” PTI

  1. TV Sling: 99 (A)
  2. CBS News: 99 (A)
  3. Hulu: 99 (a)
  4. Bloomberg 99th (A)
  5. TV Classics: 99 (a)
  6. Frendly TV: 99 (A)
  7. ViX: Cine y TV Gratis en Español: 99 (A)
  8. Happy Kids: 99 (A)
  9. Toby: 99 (A)
  10. Direct current: 99 (A)

For more information about Roku App List, please visit over here.

FireTV North America, September 2022: Ranking, Application Name, and “Final Score” PTI

  1. Frendly TV: 99 (A)
  2. Discovery+: 99 (A)
  3. Hulu: 98 (a)
  4. Sling TVs: 98 (A)
  5. Pluto TV: 97 (a)
  6. DIRECTV: 97 (a)
  7. HGTV GO: 96 (a)
  8. ABC: Watching TV, Sports and Shows: 96 (A)
  9. CBC Gem: 96 (A)
  10. fuboTV: 96 (a)

For more information about the list of Fire TV apps, please visit over here.

For the full Pixalate Report methodology, including a comprehensive list of the metrics analyzed, visit over here.

About the Pixalate Publisher Trust Index

The Pixalate Publisher Trust Index is a global approach to measuring the quality and monthly ratings of the world’s mobile and connected TV (CTV) applications, designed to bring unprecedented transparency to the automated ad ecosystem.

While traditional rating systems use a quantitative approach, Pixalate uses a proprietary algorithm to measure a range of quality metrics, including brand security, invalid traffic (IVT, or ad fraud), automated reach, viewability, and more. The Top 100 Pixels™ The rankings include more than 40 application categories across five regions: global, North Amaricaand EMEA, APAC, and LATAM.

Publisher Trust Indexes feature over 200 unique ratings of the Pixalate Top 100™ for mobile and CTV apps. Look Pixalate Top 100™ ratings.

About Pixalate

Pixalate is the market-leading platform for fraud protection, privacy and compliance analytics for Connected Television (CTV) and mobile advertising. Pixalate is MRC-certified for complex invalid traffic (SIVT) detection and filtering across desktop and mobile web, in-app, and CTV ads. www.pixalate.com

disclaimer

The content of this blog and the publisher trust indexes (together referred to as “indexes”), reflects Pixalate’s views regarding factors that Pixalate believes may be beneficial to the digital media industry. The Indexes examine automated advertising activity on mobile applications and Connected Television (CTV) applications (collectively, “Applications”). As noted in the indexes and referenced in the indexes’ main results reproduced here, the ratings and ratings in the indexes are based on a number of metrics (for example, “brand safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to metrics. Data is derived from buy-side, mostly open auction, and automated ad transactions, as measured by Pixalate. Indexes examine global advertising activity via North Amaricaand EMEA, APAC, and LATAM, respectively, as well as automated advertising activity within separate application categories. Any Shared Insights is based on proprietary technologies and analytics Pixalate, which Pixalate continuously evaluates and updates. Any references to external sources in the catalogs and herein should not be construed as endorsements. Pixalate opinions are just opinions, which means they are neither facts nor guarantees; Neither this press release nor the indexes are intended to discredit the standing or reputation of any person, entity or application.

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