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US to UK/EU Travel: Buy Air Tickets Now, Bohm Predicts 2023

US to UK/EU Travel: Buy Air Tickets Now, Bohm Predicts 2023

With a strong dollar, it’s the best time for Americans to plan travel to the UK and EU for 2023, especially when transatlantic travel – both ways – looks busy next summer.

Americans book travel to Europe and the UK

Recent research by Allianz Partners suggests that a strong dollar has encouraged a renaissance of holiday travel abroad. After a two-year hiatus, the 2022 European Tourist Destinations Index showed London to be number one, with bookings up 20% since 2019.

For the UK tourism sector, bookings from the US are their best since October 2019, before the pandemic – for visiting Americans, UK travel is on sale.

Likewise, with the dollar reaching parity with the euro, American tourists are also booking flights to European capitals, particularly Paris, Madrid, Rome and Amsterdam. Portugal posted a staggering 173% increase in 2019 numbers.

For anyone working in the UK travel sector, this is great news after some tough travel years. The average American spends three times as much as a native British citizen in their home country. So visiting tourists are more sought after by those in the travel industry, and with Chinese visitors still not being allowed to attend (the UK’s second largest indoor market), this leaves Americans, who are usually the number one incoming market. Likewise, it has suddenly become good news for US travel agents after two years of pandemic lull.

The Queen’s death and its attendant pomp are widely credited with giving British tourism a boost, with panoramic shots of Scotland and London providing the best publicity for showcasing Britain’s history, buildings and countryside. “It’s shocking publicity, isn’t it?” Sheila Agarwal, professor of tourism management at Plymouth Business School, said of the funeral. – but they added, ‘ he is publicity celebrity.”

It’s something Politico has dubbed a ‘boom time for the British brand’ and is likely to increase now that the coronation of King Charles and an accompanying public holiday will take place in May 2023.

British tourists expect to visit the US in full force in 2023

Similarly, Chris Thompson, CEO of Brand USA, the organization tasked by the US government to promote international travel to the US, is optimistic about cross-Atlantic travel in 2023. “Economic headwinds have not deterred the traveler in the kingdom,” Thompson said. the United States, demonstrating their affinity for the United States.”

Tourists from the US make up a large part of the US tourism industry – in 2019, the UK was the number three market for US visitors and fourth in terms of spending.

Brand USA expects UK visitors in 2023 to outpace arrivals in 2019. Thompson added: “Since reopening our borders last November, we have seen an increase in visitors from the UK with 2.5 million visitors so far this general”. (It is expected that there will be 4.4 million British tourists in 2023.)

However, Thompson was keen to stress how the nature of travel from the UK to the US may change in the coming months, after Covid-19. “For example, we’re seeing changing travel patterns from fewer but longer vacations, using loyalty programs, and increasing their dollars through incentives like restaurant weeks, City Pass, and travel during the shoulder season.”

Useful to book US/UK/EU 2023 tickets now

While there may still be eight or nine months left for people to board planes to travel to Europe or London, it is usually best to book international flights (6-8 months in advance) to get the best deals on those flights as well as those in the destination country. (flights, trains, etc.).

This means that anyone traveling in the summer of 2023 should, at the very least, be interested in their research on destination countries and itineraries. Travelers are highly unlikely to find deals after four months before departure (unless it’s last minute).

Plus, after a very complicated summer of travel, plus the war in Ukraine and energy and cost-of-living crises, it’s clear that the next few months are likely to present more upheaval, not less.

The main takeaway should be for travelers to do their research, book early and always, and always get travel insurance against anything and everything that happens.


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